District Metrics (DM)

District Metrics (DM) helps you to unravel the potential household consumers in India at a disaggregated level. The service brings you, in a single platform, demographics, purchasing power or income and economic activity for – districts & towns enabling you to locate the markets of your choice. The reliable data and robust estimates in DM are powered with querying tools, supported by dynamic map-views that enable marketers identify and locate market geographies and households that can be prioritised. It also provides a unique feature in the interactive maps that facilitates the users to juxtapose their own internal datasets like sales, distributors etc along with the DM data on the map.

1. Click on the “Login” located on the home page.

2. A Self Registration screen will appear, allowing users to create their account.

3. Once registration is complete, a confirmation email will be sent to the registered email address.